A Platform which caters for emotional well-being of elderly started under the guidance of Silicon-Valley serial entrepreneur Rajen Jaswa.

As a founder and CEO of the Re.Liv, I devised the concept and vision; formed and managed a team of 5 members. During the project I:

• assessed the market to identify target market; got initial target market of $10M for selected area of Mumbai & Pune
• interacted with 70+ potential customers to understand the pain points and user persona
• figured out key partners, value proposition, resources etc. to define Business Plan and Roadmap
• researched on older adults psychology and 30+ websites related elderly services to define UX/UI of platform

Re.Liv Deck:

It includes market research, user discovery, pain points and their solution along with a Go to Market strategy and Company Roadmap

Re.Liv.pdf

Business Model Canvas:

It includes details about Value proposition, Target Customers, Key partners and resources, Revenue etc.

Business Model Canvas.pdf

Value Proposition Canvas:

It includes information regarding pain and gain analysis.

Value Proposition Canvas.pdf

Impact

• Selected for IDEAS program (Program to help you validate and scale your startup), IIT Bombay; eligible for support of 50K INR
• Selected under India’s Top 100 startup idea in a competition conducted by Draper University and Viral Fission.
• Further, worked on idea for 6 months, learnt lots of things about team management, planning and execuation.